Target Market Assessment
for Medical Device and IVD Manufacturers

Your sales are doing well in Country A and now you’re ready to expand into Country B. All you need is a good distributor and success is assured right? Not so fast. A winning formula in one country may not transfer to another. Companies often rush headlong into a new market without properly assessing competition, reimbursement, business culture and local demand for their product. Often the assumption is that a big market is a good market, and a good distributor will overcome fundamental challenges.

High level or deep dive: we can customize our analysis to fit your needs

Online you can find research reports for sale that may tell you about the size of individual medical device and IVD markets by country and/or category. These reports focus on published government data but rarely provide insights that really matter. As a company you need to be smart about prioritizing the countries you enter, considering all factors including:

  • Size of local market for your device category

  • Speed and cost of getting regulatory approval

  • Competitors in your category (local vs imports)

  • State of your technology vs currently available options

  • Local pricing, payors and reimbursement

  • Intellectual Property (IP) protection

  • Acceptability of imported products

  • Import tariff rates

  • Structure of local sales and distribution channels

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Specialists in Medical
Device, IVD & OTC Products

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Distribution Experts
Located Worldwide

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Deep Understanding of
International Business

 We reduce your risk and give you a higher chance of success 

Regardless of whether you are entering Brazil, France, Japan or anywhere in between, our distribution team will ensure that you hit the ground running. Rather than launching your product and learning by trial and error, we reduce your risk by giving you a clear view of the market landscape in advance.

Every member of our multilingual distribution team has 20+ years of experience in international medical device sales and distribution so we know which questions to ask and how to collect this information efficiently. By tapping our database of local business contacts and distributors, we offer valuable insight no amount of internet searching could uncover, increasing your odds of success in your critical first year of sales.

 Our proven process will help you enter new markets quickly and successfully 

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Determine which countries or regions seem like good potential prospects for your medical device.

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Determine which countries or regions seem like good potential prospects for your medical device.

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Define your ideal distributor Profile, find matches, introduce your company and device, then qualify distributors.

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Conduct due diligence on your preferred short list of potential partners, do site visit, and coordinate getting signed contracts.

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Communicate with your chosen distributor(s) and regularly monitor their ongoing sales performance

Contact us for a free proposal

Let Luctor Medical supplement your own research with the experienced insight our global medical distribution team. Get in touch with us and we’ll tell you more about how we have helped hundreds of medical device and IVD companies focus their international market strategy and successfully introduce their products into new international markets.