We Help Manufacturers Connect with the Best Australian Medical Device Distributors
Australia represents about 2% of the global medical device market with a population of 26 million people. While Australia is not among the largest medical device markets, it is a mature and highly advanced market. There is significant demand for sophisticated medical equipment and Australians are inclined to adopt new technology. Let us help you get sales off to a strong start in Australia by selecting the highest quality, most reputable medical device distributors. We take a multi-faceted approach to distribution management and our goal is to ensure that all potential partners are objectively evaluated based on your business needs. If you wish, we can also monitor performance and provide local contact support thereafter to ensure ongoing success. See all markets we support in the Asia Pacific region.
Australian market entry strategy
Australia is geographically vast but the majority of the population lives in New South Wales, Victoria and Queensland states. Luctor can fully assist you in coming up with a plan on how to determine which states to enter first in Australia, and how many distributors might be necessary. Depending on the servicing and warehousing needs of your devices, we can make recommendations for an optimal service and logistics structure. Finally, if you have not already done so, we can conduct an analysis of competing local products.
Australia distributor qualification
We thoroughly pre-qualify potential Australian medical distribution partners based on your needs. This includes an intensive phone screening including evaluation of their experience, service level, etc. followed by one-on-one interviews to determine a “short list” of qualified candidates. If desired, we can also conduct on-site evaluations of “short list” distributors to ensure everything is as presented. You will, of course, make the final selection based on your comfort level and analysis.
Services tailored to your specific needs
Whether your Australian distribution strategy focuses on commercialization exclusively in cities such as Melbourne and Sydney, or you want a truly national network, we have the expertise to identify and screen the best quality medical distributors. Our multi-step process for evaluating potential Australian distribution partners is customized to your business needs. We can do as much or as little as you need. This may include analyzing your device’s market potential and the local competitive landscape, defining your ideal service and logistics profile, conducting face-to-face interviews with distributors in Australia, narrowing your “short list” based on our analysis, checking references and contract negotiations. We can even assist with taxation, legal and real estate issues through our network in Australia.